This Is The Time To Build Relationships
Recruiters should use the opportunity to build a database of potential candidates and reach out to them to help them in their job search. Instead of adopting a ‘sales approach’, where recruiters reach out to candidates, when they have a job vacancy, recruiters should adopt a ‘marketing approach’ where they build relationships with prospective candidates and can reach out to them easily, when they have job vacancies available.
Melinda S. Barton said in a recent article:
“The layoffs have been nondiscriminatory and there are many more qualified and experienced candidates who are now active candidates,” Barton told Rigzone. “In a downturn, you may have less money to spend on acquiring new clients and job candidates. One solution is simple: spend more time marketing to and building relationships with the people you already know, i.e. your existing clients and candidates.”
The relationships that you nurture in difficult times will come in handy, when times are good.
Opportunity For Technical And Professional Recruiting
Companies that are looking to fill key positions can find skilled talent easily in the current environment. The availability of technical talent and the layoffs makes it easy to poach talent from competitors. So, oil and gas companies that are looking to fill certain technical job vacancies will find it easy to get the right candidates, given the gloomy situation.
Rachel Everaard said in a recent article:
“Workforce reductions in the industry have resulted in a huge pool of available talent. In addition, the uncertainty of layoffs fosters fertile ground for recruiting from competitors. As a result, as companies look to strengthen their bench or fill key positions, they should be able to find experienced candidates easily.”
Experienced candidates will be in demand, as the oil and gas industry looks to achieve more with limited resources. The downturn is an opportunity to build relationships and identify opportunities to find skilled talent to achieve business growth.
